More people are getting to know moon festival – and an explosion in over-the-top variations of its traditional treat confirms it
, packaging has really stepped up. You may have seen intricate paper cutouts, functioning lanterns, faux-leather carry cases, that sort of thing.Photograph: Alyx Gorman/The Guardian
It’s wild, right? A few Australian companies have started really cornering this market – one of them has put out a $178 eight-mooncake gift box that’s also a light-up diorama. As Moon Festival becomes more widely known outside Asia and diaspora communities, more brands are jumping on the bandwagon. There’s also the fact that Asia is easily the world’s largest luxury goods market, and consumption of luxury goods in south-east Asia, in particular, is growing. Last year in China, theBut I suspect what has really sent this trend into overdrive are all the unboxing videos.Yes. The ornate boxes, and filming the unboxings, have been around in Asia for a while.This article includes content provided by TikTok.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Astronauts and cosmonauts return to Earth after getting stuck in space for more than a yearTrio had to stay longer on International Space Station after their original return capsule was hit by space junk
Read more »
NASA astronaut returns from record missionInstead of a scheduled six months in space, Frank Rubio spent 371 days in orbit.
Read more »
Afternoon Update: court win for traditional owners over Woodside; crew returns after a year stuck in space; and Brisbane buzzing ahead of finalsFederal court judge throws out fossil fuel giant’s $16.5bn Scarborough gas development plan
Read more »