The company, started by champion cyclist Isla Rowntree, has been in business for 18 years
A cycle manufacturer, which made its name improving children's bike design, is to end production.The Shropshire firm said Ms Rowntree and managing director Tim Goodall had decided to shut after a "difficult and turbulent time for the cycle industry".
It has confirmed it will continue to sell existing stock for the time being, and also make spare parts available.Image caption,announcement on the company websiteIts last company accounts show that in December 2022 it had net assets of over £4m and employed 21 people. Ms Rowntree transferred majority ownership to Mr Goodall in 2021 in a management buyout.
Last year, after a fall in the value of the pound prompted by tax cuts in Kwasi Kwarteng's mini-budget, Mr Goodall told the BBCTim Goodall took control of the firm in 2021 Ms Rowntree said she founded the company after being unable to recommend existing children's bikes to her friends. "They were monstrously heavy, fitted with outsized components and had dreadful brakes that were out of reach," she said.
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