Julien Tornare has moved from Zenith to TAG Heuer, and he's already causing a stir with elevated and expensive new watches for 2024.
Chopard CEO Karl Freiderich Scheufele on Diamonds for Men, Ethical Gold, and the Power of Greenbelongs to LVMH—has to play within certain boundaries in relation to its sister brands: Don’t go too far up- or down-market; don’t recreate what the other brands already make; know your global customer base and expand it. Given those assumed restrictions, it’s fascinating to watch TAG Heuer flex a nearly rogue independence from the mid-tier boundaries it has occupied for decades.
Yes, for sure. I joined the brand three months ago, and it’s a pleasure to have met Carol. I, of course, knew her by name, but I mean she was crucial in the development of the split-scond Monaco that we’re presenting this year. And she has incredible ideas, and you know, my past; you know how much I love high watchmaking. So, it’s a pleasure to have her on board and to work on the future surprises that we’re going to have for our clients.I love it. You know, it’s almost 100 days, as we say.
Yes, of course. We have quite a few different projects in real estate. One of them is to increase the size of our manufacturing in La Choux de Fonds by building a fifth building and being able to not only welcome more watchmakers and more technicians to the brand, but also to be able to rethink the whole hospitality strategy. You’ve done the visit, but I really want to put the client at the center of our hospitality strategy.
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