Where can you find comfortable, pretty underwear you'll want to wear every single day? From Savage x Fenty to Beija London, here are the best lingerie brands. Read more on Grazia.
, she instead sets out to buy all-new underwear for the year ahead. A bit weird, yes. But very pragmatic.
Underwear is, of course, a boring thing to have to buy. It absolutely has to be comfortable – you're wearing it every day and close to your skin, after all – and you want something that isn't hideous but also isn't made with the sexual fantasy of a 15-year old boy in mind. Until recently, that was surprisingly hard to find. The lingerie market has been dominated by sexualised advertising campaigns and product that is clearly designed more with the voyeur in mind than the wearer.
, which promised lingerie created 'for the female gaze, not the male gaze.' Like the beauty brand that came before it, Savage x Fenty set out to promote Rihanna's message of inclusivity, using images of women of different shapes, sizes and ethnicities. Bras are available in sizes 32A to 44DD, while knickers are made in sizes XS to 3ZL. 'Women should be wearing lingerie for their damn selves,' Rihanna said at the time of launch.
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