Luxury e-tailer NETAPORTER changed the face of fashion as we know it
. There are, on average, 1220 new products uploaded each week. Those black boxes wing their way to over 170 countries worldwide. In the past two decades, Net-A-Porter has shifted enough shoes to stretch all the way from London to Milan three times over and so many‘For a company that has always been about shaping the future of fashion, turning 20 feels like a significant moment,’ says Alison Loehnis, President of Net-A-Porter and Mr Porter.
Net-A-Porter has succeeded where so many other dotcom ventures have failed by consistently remaining ahead of the curve in predicting how we will want to shop. It was back in 2009 that the brand launched the first shoppable iPhone app . In 2017, it was one of the first partners of WhatsApp for business, meaning the companies 100 personal shoppers can connect directly with customers.
Of course, all this wouldn’t really matter if the site didn’t stock pieces that we really, really want . Today, the world’s leading power brands – Gucci, Prada, Saint Laurent, the list goes on, and on – take their place on site alongside emerging names like Christopher John Rogers. Understanding that you’re as likely to need workout gear or a holiday refresh as you are a killer dress, Net-A-Porter also has its dedicated Net-A-Sporter and Jet-A-Porter edits.
The only downside? You do run the risk of losing hours browsing. Allow us to help, here’s our edit of 20 of the best pieces to shop on Net-A-Porter now.20 Things To Buy From NAP On Their 20th Anniversary
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