The lockdown curtailed impulse buying of wine as people reverted to the safety of big brands. But with restrictions now easing, is it time to try something new?
, which at £8 does make you wonder why people are willing to fork out for an inferior sancerre at twice the price.want to experiment. “We’ve added about 250 new lines over the last few months,” says Jack Merrylees of. “And they’re already making up 20% of customer baskets.
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