The ITV show prompted public outrage and help put the Horizon scandal under the spotlight.
ITV says that despite interest for Mr Bates vs the Post Office abroad, the programme has lost the TV channel around £1 million
Alongside airing on ITV, the corporation announced last month that 12 foreign broadcasters had bought the right to show it, but this was not enough for them to break even. “If you’re in Lithuania, four hours on the British Post Office? Not really, thank you very much. So you can see the challenges here.”
Kevin Lygo –"The challenge for all of us on mainstream TV is to get enough audiences on the night of broadcast – 4 million, is as about as good as you get. It is easier for people to catch up on whatever device they like to".The ITV boss also said he knew the show was “emotional” and “well told” after the first watch, but admitted he did not realise how much of a stir it would cause.
“There is so much choice and competition now in your homes every night… Everything that’s ever been made, you can watch now and there is some wonderful stuff out there, it’s quite hard to find.
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