Partnership is latest sign of diminishing importance of traditional TV platforms in favour of social media channels
British broadcaster ITV will make hundreds of hours of its programmes available on YouTube in the latest sign of the diminishing importance of traditional TV channels. ITV said it wanted to “maximise reach and viewing opportunities” alongside its ITVX streaming service and TV channels, “ensuring ITV’s content is accessible to all audiences”. It will be the first time that ITV has posted entire series on YouTube.
ITV launched its streaming service, ITVX, in late 2022. It accounts for about 14 per cent of viewing, according to analysts at Enders. However, in its last set of annual accounts, ITV said that the decline of traditional broadcast viewing was only just being offset by the rise in digital for the majority of the year.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
ITV I'm A Celeb's Jane Moore dealt crushing blow hours before launch showI'm A Celebrity...Get Me Out Of Here! returns on Sunday and will see a fresh batch of celebrities
Read more »
Big Brother 2024 winner 'revealed' hours before ITV finale airsIt seems the Big Brother 2024 winner has been 'revealed' hours before the ITV finale airs, but will it be Ali, Marcello, Hanah, Emma, Nathan, or Segun?
Read more »
Big Brother’s Ali reveals she almost quit ITV series hours before history-making winBig Brother winner Ali Bromley has revealed that she almost quit the ITV series, hours before making history as the first lesbian winner.
Read more »
ITV I'm A Celeb hit with backlash hours before launch as fans demand changeI'm A Celebrity...Get Me Out Of Here! has been hit with backlash from viewers who are demanding that show bosses remove the part of the show that involves animals.
Read more »
Four M&S stores install lifesaving defibrillators as part of charity partnershipEvery minute without CPR and defibrillation reduces the chance of survival by up to 10 per cent.
Read more »
Labour 'shocked' by Northamptonshire Partnership Homes failuresA council refers itself to the Regulator of Social Housing following a review.
Read more »