IWC Schaffhausen showcases its Pilot’s Watches in a high-speed cinematic adventure with Apple Original Films for a Formula One racing feature.
IWC Schaffhausen Accelerates Beyond Watchmaking with Formula One and Apple Original Films Collaboration
Luxury watchmaker IWC Schaffhausen is set to make a splash on the silver screen with its latest collaboration, partnering with Apple Original Films for the highly anticipated Formula One racing feature. Directed by the visionary Joseph Kosinski and produced by the powerhouse team of Jerry Bruckheimer Films, Plan B Entertainment, and Formula One legend Lewis Hamilton’s Dawn Apollo Films, this film is poised to deliver a high-octane cinematic experience.
The movie’s production takes fans to the heart of real-life Grand Prix races, with filming scheduled around some of the most prestigious events on the racing calendar. One such event is the British Grand Prix at Silverstone, promising viewers an immersive experience that captures the essence of live racing.
The collaboration is a strategic move for IWC, leveraging the global appeal of both Formula One and Apple Original Films to reach a diverse and engaged audience. It’s a celebration of shared values — the relentless pursuit of excellence, the thrill of high-speed competition, and the elegance of masterful design.IWC Schaffhausen’s Pilot’s Watches will be featured in the high-octane scenes of Apple Original Films’ Formula One racing movie.
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