IWC Schaffhausen's events during the week include a cocktail party, panel discussion and showcasing novelties from Watches and Wonders Stateside.
Watch Week, which will see the luxury watch manufacturer open a new boutique on the street just in time for a full slate of events.will have its Portugieser novelties in the U.S. for the first time and host a panel discussion on the eternal nature of
Here, Stanislas Rambaud, brand president of IWC U.S., talks with WWD about what guests can expect from the brand duringAfter 12 years at 545 Madison Avenue, it was time to explore a new location that fit the brand vision and communication. We’re very excited about the new location at 645 Madison Avenue, which will be a fantastic new statement for the maison in the U.S. The new boutique will focus on our watchmaking expertise and storytelling about our engineering.
WWD: You debuted the new Portugieser style at Watches and Wonders, calling it a “tribute to eternity.” Can you explain how this collection uniquely brings it to life?Since Kurt Klaus developed his legendary perpetual calendar in the 1980s, we have accumulated unique expertise in mechanical calendars that are ingeniously efficient in their design and rather easy to use.
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