Washington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
The world of business truly would have become much sweeter if J. Smith-Cameron’s “Succession” character, Gerri Kellman, had taken over. On June 4, Jif debuted “The Merger,” a campaign channeling the 19-time Emmy-winning business dramedy.
“It’s peanut buttery, it’s chocolatey and it’s an endless opportunity that’s going to change society,” says Smith-Cameron’s character to a rousing applause and standing ovation in her own savory version of the show’s Living+ presentation from season 4. “I haven’t made any commercials in decades, but this was more like working on a short film,” Smith-Cameron says, adding that it was shot in parts and there were some days dedicated to filming scenes she wasn’t even in. “I love the director.
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