Jack White gave away copies of a new album for free last week at Third Man Records; if you got one, you own one of the best rock albums of the year.
tells us on his new album. Whether that’s metaphorically true, White himself proved that it’s factually inaccurate. If you happened to be in London, Nashville, or Detroit on Friday, July 19, and visited White’s Third Man Records shop, his latest offering was, in fact, available at no cost, on white vinyl, given away with another in-store purchase. It’s the most Jack White way imaginable to do a surprise release.— might eventually end up getting a normal release.
The most frustrating thing about recent White solo work is that it’s often felt self-conscious and contrarian, even when his ideas were kind of interesting. The 2018 LPpresented White on the cover as a glam shapeshifter and trans ally, an admirable gesture, but the music inside amounted to a series of vaguely unhinged studio experiments. In 2022, he delivered the equally perplexing, which sounded like a guy trying out new gear over funky beats.
The album has some silly moments too, but in the context of its more or less unrelenting guitar grind, they come off as reminders of how well White’s screwball impulses work when they’re tempered and good natured. Driven by his killer slide guitar playing, the ninth track lands between ahomage and a zany pop novelty, capped off with a genuinely funny slapstick solo.
So, build a time machine to warp back to Friday, book a flight to Third Man Records, and buy something you probably might not want all that much to get yourself a hot free copy of one of 2024’s best rock albums.
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