James Cleverly (pictured) will urge the party to 'sell Conservatism with a smile' as he takes on Kemi Badenoch, Robert Jenrick and Tom Tugendhat for the Tory crown.
The Conservatives will be warned today they need to stop being the 'grumpy party', as the four leadership candidates make their final pitch to activists.
A YouGov survey yesterday suggested that the commanding lead enjoyed by Mrs Badenoch among Tory activists has tightened dramatically. Mr Jenrick will call for the Tories to be rebuilt as the 'New Conservatives' as Tony Blair did with New Labour in the 1990s The former home secretary will pledge to 'get the heel of the state off your neck, get their noses out of your business, and their hands out of your pocket'.
Mr Jenrick will call for the Tories to be rebuilt as the 'New Conservatives' as Tony Blair did with New Labour in the 1990s. Read More Tory leader poll shows Kemi Badenoch's advantage over Robert Jenrick slashed to just FOUR points 'Nothing less than, a New Conservative Party, built on the rock of our oldest values and best traditions.'
Mrs Badenoch will also launch a defence of wealth creation and promise a renewed focus on removing the barriers to growth and celebrating entrepreneurship.
News Tom Tugendhat Conservatives James Cleverly Robert Jenrick Kemi Badenoch
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