Meghan has launched a brand called American Riviera Orchard and I am here for it. Coffee, tomato leaf soap - whatever the heck she is selling, the first merch drop can't come quickly enough for me.
The Duchess of Sussex has launched a lifestyle brand called American Riviera Orchard and I am here for it.
All she had to do to maximise her online profile and boost any future profits was to somehow — somehow! — elevate herself from B-list television actress to becoming a significant figure on the global stage; a somebody that everybody had heard of, a person who went from not knowing Oprah Winfrey neither personally nor professionally, to inviting the all-powerful media star to her wedding.
However, surely even Harry and Meghan must be exhausted by the industrial grievance complex that has funded their own lifestyle thus far? To this end, here is Meghan; back in California arranging white roses in a vase, cooking something virtuous for lunch, launching herself as a tastemaker and a mompreneur who leads by example.
In the U.S., brands such as The Pioneer Woman started off as a farm-girl blog and turned into a multi-million-pound business, today boasting a hotel, a pizzeria, a cooking-utensil range and a TV cooking show that's run for 37 seasons and made founder Ree Drummond a very rich woman. Cowgirl, party girl, Goop girl — but what is Meghan's USP going to be? Surely she wouldn't dare to play on her royal connections? She promised not to, after all.
'I am flattered,' said Martha, when told that she inspired the Duchess of Sussex. She advised her to 'produce good products that work and will help the homemaker have a nice life. That's what it's all about.' Everything from £375 corduroy gilets for country gents to £150 silk scarves, triple-milled soaps, Prince of Wales check washbags and a £9 teabag tidy. Yes, you might not be surprised to hear that a member of the Windsor family is selling Yakhak Milky Rock Crystal Quartz Charms for £39 apiece — but it is Charles and not Meghan who is the culprit here.
Can Meghan inspire the same devotion in her public? We will find our next month when the site launches at last. In the meantime, here's what I imagine we are in for …Beautifully housed in a reclaimed jar, this soy wax candle is impregnated with crystal petals which make a sobbing sound when they burn. Light it for a frenemy, light it for yourself, lighten up for God's sake.
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JAN MOIR: Bring on Meghan's candle of grievance with sobbing crystal petals. Whatever she's selling,...Meghan has launched a brand called American Riviera Orchard and I am here for it. Coffee, tomato leaf soap - whatever the heck she is selling, the first merch drop can't come quickly enough for me.
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JAN MOIR: Bring on Meghan's candle of grievance with sobbing crystal petals. Whatever she's selling,...Meghan has launched a brand called American Riviera Orchard and I am here for it. Coffee, tomato leaf soap - whatever the heck she is selling, the first merch drop can't come quickly enough for me.
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