The bar, not far from Jay Slater's home town, said it was 'gobsmacked' the image had been posted.
A bar has apologised and sacked its marketing firm over a post on its Facebook page mocking the disappearance of Jay Slater.
In a statement, also posted on its Facebook page, Bees Knees said it had terminated its contract with Affordable Social after "not receiving an adequate explanation". "As a business we are utterly gobsmacked that this has happened and how somebody could find good humour in a missing boy.Jay Slater's family, including mother Debbie Duncan , have said they will stay in Tenerife for the time being
Affordable Social said it was "deeply distressed" by the post and added that it had been removed within minutes.
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