Jayson Tatum Tapped as Coach’s Latest Global Ambassador

Coach's latest iteration of its ‘Courage to Be Real' campaign series counts as Jayson Tatum’s first for the brand as its newest global ambassador.

’s ongoing “Courage to Be Real” series. The global campaign launching Wednesday highlights Tatum in Coach’s spring 2024

Tatum is also featured in the company’s gradient keyhole square sunglass style, which features Coach’s Signature C pattern embedded as a custom core wire in new bi- and tri-gradient acetates, in a pecan blue gray gradient colorway with transparent pecan temples and blue gray solid lenses.

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