JD Sports: Retailer warns of ‘challenging’ trading, but sees brighter days ahead

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JD Sports: Retailer warns of ‘challenging’ trading, but sees brighter days ahead
United Kingdom Latest News,United Kingdom Headlines
  • 📰 The Yorkshire Post
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JD Sports Fashion said it had outperformed a challenging market and anticipated trading conditions will improve over the year.

The sportswear retailer said that it expects profits to be in line with its previous guidance of between £915m and £935m before tax and adjusted items in the year to early February. It came despite a tough January when the business said it had to cope with “elevated promotional activity”. The company “chose not to participate fully” in these sales in the UK and Ireland, which were mainly online. As a result like-for-like sales fell by 3.2 per cent in the region in the fourth quarter.

I am excited about the opportunities for the JD Group going forward and our ability to deliver attractive returns to shareholders.' Julie Palmer, partner at Begbies Traynor, said the update from JD Sports provides further evidence that UK retailers are still battling against challenging macroeconomic conditions and cautious consumer spending.

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