In the latest Express & Star column from Wolves chairman Jeff Shi, he discusses long-term sustainability, Gary O'Neil's performance and season ticket prices.
In the latest Express & Star column from Wolves chairman Jeff Shi, he discusses long-term sustainability, Gary O'Neil's performance and season ticket prices.
This season, our commercial revenue is the highest in history, thanks to the contributions from our domestic and international fans, business partners and all the people who like and support Wolves. It’s not easy, since the macro environment of economy is still very tough. I am confident next season we will keep the upward trend and push for another record of both revenue and fanbase.
When we talk about commercial revenue, ticket prices are always a challenging subject. As a consumer myself, of course I want everything as cheap as possible. The only way to price it fairly is benchmarking our price with the other 19 clubs, especially with those peers who have similar fanbase size, stadium capacity and sporting achievements. It shouldn’t be much higher than theirs but shouldn’t be much lower either.
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