The site even used photos taken from her site to sell the jewellery, which is now being sold on AliExpress for 40p
A jewellery maker found online shopping giant Shein flogging 'rip off' versions of her £55 handmade hedgehog earrings for just £1.50 each - even using her own photos to market them. Emma Farley claims she discovered her sterling silver hedgehog earrings being sold by the world's biggest fashion retailer earlier this month and then discovered them also on fellow Chinese giant AliExpress too.
Shein demanded she submit proof she owns the designs, including sending 'IP certificates and registrations' and screenshots of the original design process. Shein said it was 'not their intent to infringe anyone's valid intellectual property' and claimed they had launched an investigation. When the AliExpress earrings arrived in the post this week in a small plastic bag, Emma described them as a '100 percent rip off' of her design. Emma said: "It's one hundred per cent a rip off of my design.
"It doesn't do anything that the design was intended to do, which is to raise awareness and help wildlife. It couldn't be more different. I always pride myself on ethics. "It took me many hours of experimenting and designing to craft these. It cannot be right that all this hard work can be copied and then sold for £1.50. Please consider shopping small, local and ethical.
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