JLR throttles back EV plans to six new cars by 2026 amid "surprising" demand for plug-in hybrids
JLR is slowing down its electric car launch plans across all its brands, partly to allow further development time, but also to cater for a recent spike in demand for its plug-in hybrid vehicles. Speaking to reporters recently, CEO Adrian Mardell hinted at a slight scaling-back of the EV launch plan detailed by his predecessor Thierry Bolloré in 2021: “We talked about six Land Rovers by 2026. The reality is we’re likely to have six JLR products by 2026.
“The other thing that’s clear is that the industry has evolved over the last three years,” Mardell said, and there’s been a lot of surprise in terms of acceptance of the PHEV vehicles, and we’re working hard in the interim to make more PHEVs available to the marketplace.
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