Joe Wicks, known as The Body Coach, invested in a fitness equipment company founded by Joseph Keegan, whose story of inspiration and hardship touched the Dragons' Den panel.
Joe Wicks made his first appearance as a guest investor on Dragons' Den , investing thousands in a fitness equipment company that came to its founder in a dream. Fitness enthusiast Joseph Keegan pitched Body XCore, gym fitness equipment that could be worn and easily carried around. Keegan shared an emotional story about his journey, explaining that the product came to him in a dream after a difficult period in his life. He even sold his house and car to pursue his dream.
Wicks was impressed by Keegan's story and the product, offering £70,000 for 25% of the business. While other Dragons, including Peter Jones, Touker Suleyman, and Sara Davies, also expressed interest, Keegan ultimately decided to accept offers from Wicks, Jones, and Suleyman, giving them a combined 37.5% stake in his company.
Joe Wicks Dragons' Den Investment Fitness Body Xcore Entrepreneur
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