Rob Wile is a Pulitzer Prize-winning journalist covering breaking business stories for NBCNews.com.
John Deere said Wednesday it would cease lending its name to social events like LGBTQ pride parades — the latest corporation to reassess its stance on hot-button social issues as the culture wars ignite ahead of the 2024 presidential election. In a statement posted on its X account, the nearly 200-year old industrial and farming equipment manufacturer said it would “no longer participate in or support external social or cultural awareness parades, festivals, or events.
” Deere’s announcement comes on the heels of Tractor Supply’s announcement last month that it had eliminated its diversity, equity and inclusion roles and goals entirely. Deere had begun facing criticism from online right-wing circles led by filmmaker Robby Starbuck, who’d previously led the campaign against Tractor Supply.
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