'Prince Harry revealed home truths about the state of the media in this country that ought to make editors squirm' // John Drummond
PRINCELY concerns are not something most of us share. However, last week, Prince Harry revealed home truths about the state of the media in this country that ought to make editors squirm. And give the rest of us pause for thought.
It is unlikely many editors will actually pay much heed because they are so deeply committed to the values of the red-top tabloids. Nonetheless, the more astute may be casting a nervous glance at what just happened at the Telegraph group, who are also publishers of the right-wing Spectator. Worse, more advertisers are moving to social media. It’s often cheaper and certainly offers better targeting. Advertising costs will likely fall further as AI makes a greater impact. Even now it is possible to promote products and services at less cost.
Activism will increase and old-style political campaigning will be a thing of the past. Why spend hours leafleting if greater impact can be secured with one posting on social media, at minimal cost? Many conventional news outlets face a rapid decline. Why use immensely expensive resources in the form of staff and buildings when hugely cheaper, and more accurate, alternatives are available? With few exceptions, broadcasting is in a death spiral. Narrowcasting will triumph.Scotland news. It will still be run from London but funded less and less from Scotland. This is unsustainable. Even for propaganda purposes.
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