There will be a special version of the advert on Christmas Day
John Lewis has released a memory-strewn tear-jerker, following a woman frantically buying a last-minute gift for her sister, for its highly-anticipated Christmas advert. The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store, the first time a John Lewis store has appeared in its Christmas ad, 15 minutes before closing time.
The winner will record their own version of Sonnet, which will feature in a special Christmas Day airing of the ad on TV, and the track will be officially released by BMG. The two-minute TV advert, created by Saatchi & Saatchi and the third in a trilogy, ends with the strapline: “The secret to finding the perfect gift? Knowing where to look.”
All proceeds from the winning single will go to the John Lewis Partnership’s Building Happier Futures programme, which helps “care-experienced” people. Franki Goodwin, chief creative officer at Saatchi & Saatchi, said: “We’ve all been there – time’s running out and you’re still looking for the perfect gift for someone in your life who’s impossible to shop for.
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