JoJo Siwa’s ‘Guilty Pleasure’ EP Isn’t a Rebrand — It’s an Identity Crisis

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JoJo Siwa’s ‘Guilty Pleasure’ EP Isn’t a Rebrand — It’s an Identity Crisis
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  • 📰 RollingStone
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On her new project, the 'Dance Moms' alum tries to get past child stardom by launching her 'bad girl' era.

in a black and silver superhero-esque costume with makeup that made her look like she was in a Kiss cover band. Gone were her signature hair bows and her blindingly colorful outfits. For all intents and purposes, Siwa was kicking off her own— even channeling the dark palette from Taylor Swift’s sixth studio album, which has become synonymous with rebellion.

As artists likeduring her own transformation) transitioned into adulthood, they often opted for a certain “shock” factor and hypersexualized image to transform the public’s perception of them.

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