Hannah Tindle is Beauty & Grooming Editor at Wallpaper*. With ten years of experience working for media titles and brands across the luxury and culture sectors, she brings a breadth of knowledge to the magazine’s beauty vertical, which closely intersects with fashion, art, design, and technology.
Describing Jouissance as a ‘perfume brand’ almost feels like doing it a disservice. Straddling art, literature, critical theory, eroticism, and more,This makes a lot of sense once you hear about the background of its London-based founder, Cherry Cheng. ‘I studied Art Business atInstitute, did a masters in Contemporary Art Theory at Goldsmiths and worked in art advisories,’ she says. ‘So my venture into the perfumery industry was somewhat accidental.
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design storiesThe name comes from French literary theorist Hélène Cixous’ notion of ‘jouissance’, which is canonised in her seminal 1975 essayas a mystical abundance that links the feminine capacity for surplus pleasure to creative power.
We then assigned each of the three fragrances to specific sets: ‘Les Cahiers Secrets’ to the bed ; ‘La Bague D’o’ to the dressing table, which referenced the ritualistic dressing often described in Story of O; and En Plein Air to the writer’s desk, where Catherine Millet would have penned her critiques.The event was a real family affair; a collaborative effort amongst our closest friends.
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