The technology innovator will bring the first-ever on-car digital advertising to an IndyCar team
Juncos Hollinger Racing has revealed a collaboration with Seamless Digital and will test out the first-ever dynamic on-car digital display to the IndyCar Series. The state-of-the-art technology was first introduced in Formula 1 during the 2022 season, followed by golf last year. Now, Seamless Digital will showcase with JHR in North America’s premier open-wheel championship.
Each display is completely customizable to act as dynamic messaging for both partner and brand content. Ricardo Juncos, founder and co-owner of JHR said, “One of our team’s main priorities is to champion the things that other teams haven’t before, leading the charge to change the industry for the better. The technology and opportunities Seamless Digital provides to our sponsors and partners will allow our team to grow beyond what has been possible before.
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