‘Just making great games’ won’t change Xbox's console market share, according to Phil Spencer.
Instead, it has chosen to pursue a different strategy to the Japanese companies, one focused on fulfilling developers’ vision of enabling customers to play their games on any screen.“We’re not in the business of out-consoling Sony or out-consoling Nintendo,” Spencer said.
“There isn’t really a great solution or win for us. And I know that will upset a ton of people, but it’s just the truth of the matter that when you’re third place in the console marketplace and the top two players are as strong as they are, and have in certain cases a very, very discrete focus on doing deals and other things that kind of make being Xbox hard for us as a team, [and] that’s on us, not on anybody else.
He added: “I see commentary that if you just built great games everything would turn around. It’s just not true that if we go off and build great games then all of a sudden you’re going to see console share shift in some dramatic way.generation where everybody built their digital library of games.
“This is the first generation where the big games that they’re playing were games that were available last-gen. When you think about
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