The Kadiwa program was conceived by the late President Ferdinand Marcos in 1973 as the government’s stop-gap measure to contain runaway inflation then as a result of the global oil crisis. READ:
Since the 70s, the term had become synonymous with the economic model of farmers and fishermen bypassing middlemen by selling directly to consumers through the government-run Kadiwa rolling stores. The producers of food benefit by getting higher farmgate prices for grains, fruits, vegetables, fish, poultry and meat while the public benefits by having access to fresh produce at lower prices.
According to the Department of Agriculture , which is also headed by the President himself, the program has benefited 1.82 million households in the couple of months it has been in operation. This number, we presume, includes the producers and customers who bought the goods. The department also said that overall, the Kadiwa program conducted 34,794 selling transactions, and generated ₱621 million in sales.
Last March 8, the DA pushed Kadiwa to the next higher level by launching the Kadiwa ng Pangulo Para sa Manggagawa at the Trade Union Congress of the Philippines compound in Quezon City. This branch of Kadiwa is specifically intended to serve the workers who have been toiling day and night to complete government and private-sector projects which are badly needed in the nation's economic recovery.
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