Ads were photographed by Mikael Jansson and styled by Alastair McKimm.
began a new chapter reflecting the brand’s all-American style, energy and spirit and featured Gerber in its advertising. Turning the page for fall 2004, the campaign celebrates the stories of New York City.for the second season. Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand,” said Jeff Goldfarb, executive vice president at G-III Apparel Group, owner of the DKNY brand.
Gerber and Alyssa Reeder started an online book club on Instagram Live in 2020, and officially built out a platform this year, @libraryscience, with the mission to get young people reading. Featured in the campaign is DKNY’s 35th anniversary collection, DKNY est. 1989, that embraces a Gen-Z ethos. The collection delivers a cross-section of pieces ranging from statement coats worn with a streetwear sensibility to cropped puffers paired with pleated skirts. There’s also a biker jacket, an oversize trenchcoat in faux leather, and coats in Prince of Wales plaids and winter wools.
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