Vice President Kamala Harris’ first 2024 presidential campaign video is soundtracked by Beyoncé’s “Freedom,” a cut from her 2016 landmark album, “Lemonade.” “We choose freedom,” Harris says in the clip, as Beyoncé’s powerful chorus kicks in: “Freedom! Freedom! I can’t move. Freedom, cut me loose! Yeah.
This combination photo shows Beyonce at the iHeartRadio Music Awards in Los Angeles on April 1, 2024, left, and Vice President Kamala Harris speaking from the South Lawn of the White House in Washington on July 22, 2024. first 2024 presidential campaign video, a familiar rhythm rings out. The clip, which touches on issues of gun violence, health care and abortion, is soundtracked by Beyoncé's “Freedom,” a cut from her 2016It’s become a campaign song for Harris.
“‘Freedom’ is so important because it shows that freedom isn’t free. The freedom to be yourself, the political freedom... it’s the idea that you must fight for freedom, and that it is winnable,” she adds, referencing some of the lyrics in the chorus: “I break chains all by myself / Won’t let my freedom rot in hell / Hey! I’ma keep running / ’Cause a winner don’t quit on themselves.
“These are winners that Kamala is evoking,” Tinsley agrees. “How does Kamala use music and prominent musical voices to inspire people to take a black woman seriously? I think Beyoncé and Kendrick Lamar are both voices that make that message clear.” “The use of a song with that type of title, or a hook with lyrics referring to liberty or freedom, often tries to portray the candidate as supporting voters’ personal autonomy and security from government overreach,” he says.“Democrats across the board have been saying freedom is at stake,” says Tinsley, “And this literally makes that into a refrain. associating her campaign with a literal call for freedom and a reminder that that’s what’s at stake.
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