‘Kamala is brat': Harris' presidential campaign adopts Gen Z Charli XCX meme

What does it mean to call Vice President Kamala Harris a brat? Some Democrats hope it can help draw in younger voters.

What does it mean to call Vice President Kamala Harris a brat? Some Democrats hope it can help draw in younger votersJuly 22, 2024

By midday Monday, Harris' campaign had run with the meme. The banner on its X page said “kamala hq” with a neon green background and lower-case letters, similar to the cover of Charli XCX’s album"Brat," which debuted at No. 3 on the U.S. Billboard 200 chart last month. Similar graphics appeared on the campaign's Instagram account, which is full of memes that have taken off with younger audiences.a brat is someone genuine and self-possessed, with a rebellious streak.

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