Sustainability in fashion is making major strides, and Kanye is trailblazing the movement by bringing fashion production for his brand in-house. Yeezy JesusIsKing
He’s recently been using his newly bought house and plot of land as a creative hub for his music, but also for the expansion and base for Yeezy productions.
“I was looking for a place to set up the Yeezy campus. I was like wow, these are actually the Yeezy tones right here. It actually is the palette.” West says in an interview with Zane Lowe for Beats 1. “We’re building farms here because of the climate and because of the soil and hydroponic cotton, wheat, hemp and we’re developing our own fabrics so we’re going to go from seed to sow from the farming table so we can see the entire process.”, and a host of other brands are following suit to reduce their carbon footprint, but West’s aim for a more controlled, eco-conscious approach to fashion production is exemplary of where sustainability should be heading.
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