The Karl Lagerfeld fashion house has forged a partnership with Fiba 3x3, the sport's governing body, encompassing the 2024 competitive season.
with its brand ambassador and product consultant Sébastien Jondeau, a fitness fanatic — is now linking with the fast-growing world of three-on-three basketball, billed as the largest urban team sport in the world.Pier Paolo Righi, chief executive officer of Karl Lagerfeld, said the fashion house’s mantra of “embrace the present and invent the future” matches the ethos of this emerging game.
“We believe that fusing our iconic DNA with the three-on-three urban twist will prove extremely exciting to Karl fans around the world, and we hope that bringing our innovative vision into the mix is going to prove inspirational for both the fashion and sports industries going forward,” he explained.
The partnership was teased with customized collaborations during a recent qualifying tournament in Hong Kong and will continue with upcoming ones in Japan and Hungary., which will engage new audiences in three-on-three basketball,” said Alex Sanchez, managing director of Fiba 3×3. “We share a commitment to innovation and to embrace the cultural influences that transcend sport and fashion.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Marie Kalt Takes Us Inside Karl Lagerfeld’s Property EmpireMarie Kalt, author of 'Karl Lagerfeld: A Life in Houses,' tells us about the designer's homes in Paris, Monte Carlo, and Louveciennes.
Read more »
How Karl Lagerfeld Fashion Sketches Became FurnitureThe second Karl Lagerfeld Maison Collection, debuting at Milan Design Week, winks to the late German designer's Saint Sulpice apartment in the 1970s.
Read more »
Fashion legend Karl Lagerfeld’s Paris apartment sells for $10.8 millionA Paris apartment owned by the late fashion designer Karl Lagerfeld has sold for €10 million ($10.8 million).
Read more »
International Woolmark Prize Goes BiannualCash prize for the winner is 300,000 Australian dollars and the Karl Lagerfeld Award for Innovation is now open to any brands pushing wool innovation.
Read more »
Old and New Icons Inaugurate Design Miami/ParisDesign Miami/Paris' first edition was held at the city's L’Hôtel des Maisons, Karl Lagerfeld's former home.
Read more »
Does ‘Dead’ Billionaire Karl-Erivan Haub Have a Secret Life in Moscow With Mistress?Karl-Erivan Haub mysteriously vanished in the Swiss Alps six years ago.
Read more »