The heptathlete Katarina Johnson-Thompson feels she is the shape of her life as she aims to put the tear-soaked disappointments of 2015 and 2017 behind her at the world championships
Back in the 1960s Avis launched an audacious advertising campaign that broke the mould. Embracing their second-placed status in the car hire market behind Hertz, the American company told the world: “When you’re only No 2, you try harder. Or else.” That line perfectly encapsulates Katarina Johnson-Thompson’s mindset as she prepares for the World Athletics Championships in Doha, which begin this Friday.
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