A beloved North Shore restaurant, Kelly's Roast Beef, has been sold to a private equity firm owned by a Massachusetts native. The new owner plans to expand the brand while maintaining its traditional menu and quality.
Kelly's Roast Beef, a North Shore institution for 73 years, has been sold to a private equity firm owned by a Massachusetts native. The shop, credited with inventing the roast beef sandwich in 1951, was previously owned by the same two families. While the previous owners remain involved as investors, David Masse, CEO of AAM15 Management Group, acquired Kelly's on New Year's Day. Masse says the menu will remain largely unchanged with a few additions, like a low-priced slider combo.
He emphasizes his commitment to maintaining the brand's high standards and original portions. Masse, a lifelong Massachusetts resident, owns various other businesses on the North Shore and has ambitious plans to expand Kelly's throughout New England and beyond
FOOD RESTAURANTS EXPANSION MASSACHUSETTS NORTH SHORE
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