The quiz the BBC declined to trademark is a hit for Channel 4, which was forced to axe shows due to an ad slump
Channel 4 green-lit an initial six episodes of a TV transfer, presented by Bruce, last spring.
The light-hearted test of musical knowledge proved such a success that the broadcaster has ordered 20 new hour-long episodes from programme-makers 12 Yard Productions. The new shows, which will debut on the More4 channel before an expected Channel 4 repeat, will be split into two series. The episodes include two festive celebrity editions to be screened this Christmas.Bruce was able to sell the TV rights because the BBC neglected to pursue his offer to share the PopMaster trademark with the corporation, after he launched the quiz on Radio 2 in 1998.
He was able to make PopMaster the centrepiece of his new show on BBC rival, Greatest Hits Radio, where he increased the audience by 73 per cent.. It’s always lots of fun to meet pop music quizzers in the studio and put their knowledge to the ultimate test.”Last week, Alex Mahon, Channel 4’s chief executive, told a TV conference that the broadcaster was beginning to increase its spending on new programmes after the freeze.
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