Kim Kardashian reached a $1.26M settlement with the SEC for not disclosing she was paid to promote a crypto product: “What I learned was to not really trust everyone in spaces that you don’t really know about. I try to not make the same mistakes twice”
This story appears on the cover of the TIME100 Most Influential Companies of 2023 issue. The full list of companies will be published on Wednesday, June 21.
“Obviously you have big hopes, but this definitely exceeded everything that I ever imagined,” says Kardashian, who began to sense the brand would be a hit when she walked into “some Hollywood party” and was greeted by a guest raising her top to flash her Skims. “I still have, like,Nobody is letting on whose idea, and at some point, Emma’s husband Jens Grede and Kim discovered they had overlapping interests: Kim wanted better shapewear, and Grede wanted better underpants.
Grede says Kardashian is one of the best creatives he’s worked with. “To be a successful creative director today, you’ve got to have a point of view of the world,” he says. “You’ve got to have a very clear aesthetic that is identifiable to you, and you’ve got to be able to intimately understand popular culture.”
The reality star has been both valorized and criticized for the way she has used her curves to build her brand. There are those who feel her popularization of the pear shape has been a liberation, and others who believe she owes more to Black and Latina women than she has ever acknowledged. But most people agree that she has not let her assets go to waste.
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