Kim Kardashian West has agreed to sell a 20% stake in her make-up business KKW Beauty for $200m
The 39-year-old will continue to promote KKW Beauty online and help create new products.
Under the deal, Coty will have"overall responsibility for the portfolio's development in skincare, haircare, personal care and nail products" and plans to expand the brand into more countries around the world.It is hoping to tap into demand from young social media users - among whom KKW has a much greater presence than Coty's more-established brand names.
It comes days after Kardashian West's husband, hip hop artist Kanye West, announced a deal to design clothes for Gap under his Yeezy brand.
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