The Atari computer, the first Walkman music player and the iconic, slab-sided Mercedes G-Class. These unlikely bedfellows all three share one thing in common – each represented the pinnacle of technology in 1979. But, 40 years later, only one has stood...
The Atari computer, the first Walkman music player and the iconic, slab-sided Mercedes G-Class. These unlikely bedfellows all three share one thing in common – each represented the pinnacle of technology in 1979. But, 40 years later, only one has stood the test of time.
‘Whether it’s covered in mud or freshly painted, the G-Class is always a statement,’ says Dr. Gunnar Güthenke, Head of the Mercedes G-Class programme at the newly minted G-Class Experience Centre in the grounds of the G’s production facility in Graz, Austria. While most car makers refresh their product offering within the space of five years, Mercedes thought differently. After a decade of continuous, unchanged production, Merc ushered in a new era in 1989, morphing the G-Wagen into a more comfortable and refined off-roader. Despite its virtually unchanged exterior, the new G was more reflective of the affluent, town and country buyers it had come to attract. What started life as a boxy, utilitarian workhorse was fast becoming a cult classic.
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