Kiss sells catalog, brand name and IP. Gene Simmons assures fans it is a 'collaboration'

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Kiss sells catalog, brand name and IP. Gene Simmons assures fans it is a 'collaboration'
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It’s never really the end of the road for Kiss. The hard rock quartet have sold their catalog, brand name and IP to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million, it was announced Thursday.

FILE - Gene Simmons, from left, Tommy Thayer, and Paul Stanley of KISS perform during the final night of the “Kiss Farewell Tour"at Madison Square Garden in New York on Dec. 2, 2023. . The hard rock quartet have sold their catalog, brand name and IP to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million, it was announced Thursday.

The ways in which Kiss’ avatars will be utilized has yet to be announced, but Pophouse CEO Per Sundin says fans can expect a biopic, a documentary and a Kiss experience on the horizon.Music Review: Larry Campbell and Teresa Williams sing about the power of love on ‘All This Time’An avatar show is scheduled to launch in the second half of 2027 — but don’t expect it to look anything like “ABBA Voyage,” Sundin told the AP. And fans can expect it to kick off in North America.

And within that: no more live touring, for real. “We’re not going to tour again as Kiss, period,” he says. “We’re not going to go put the makeup on and go out there.”

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