Michael Salfino reports on Topps' recent certification of the randomization of highly valuable cards within their packs and boxes.
Scarcity of sports cards used to be a parent’s job — their spring cleaning, especially when you were at college, took care of that. But in the modern era of sports cards, scarcity is manufactured into the product. Certain cards within any given set are made with purposefully short print runs, some are stamped with serial numbers and the odds of finding each type of card in a pack are published by the manufacturer.
” Speaking to conference attendees, Fanatics Collectibles CEO Mike Mahan said, “It is important to confirm for collectors that the process of packaging and distributing our cards is truly random and our employees are unable to direct high-value cards to specific customers.
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