Kraft launches their new Creamy Sauces lineup and rebrand this April.
Kraft is changing things up — and elevating your sauce game in the process. On Wednesday, Kraft announced the addition of five new aiolis and sauces to their lineup with their brand-new Creamy Sauces line as part of the new Kraft Sauces rebrand. The rebrand not only features the first logo change for Kraft in a decade as well as new packaging, but elevated new sauces as well to bring new flavors to plates everywhere.
· KRAFT Smoky Hickory Bacon Flavored Aioli: Specially designed for the 81% of consumers who love bacon! · KRAFT Buffalo Style Mayonnaise Dressing: A tangy new sauce boasting a cayenne pepper puree that provides a spicy burst of flavor sure to deliver on fans' desire for bolder flavors from their favorite brands.
"In today's world, we know the kitchen can be daunting for at-home cooks as culture holds them to impossibly high standards," Kaitlin Roe, Brand Director, Kraft said in a statement."Kraft Sauces aims to show the world that you don't have to be a professional chef to make delicious food that feels good.
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