Kris Jenner, Anastasia Soare, Tommy Hilfiger on how to build a superstar business.
“You guys are probably so sick of my phone calls,” joked Jenner, who, alongside Soare, was being interviewed by Hilfiger at the WWD 2024The Evolution of Medical Aesthetics and Its Growing Foothold in the Beauty Space
“One day she just wakes up. She presses a button, she launches her product, she has it all figured out……in four seconds she sold out,” Jenner continued. “We thought the site crashed. We thought ‘Oh man, this is going to be a disaster. Nobody can buy it.’ And some members of my team said, ‘no, it’s sold out. It’s done.’ She really disrupted an industry in focusing on things online for her generation.
On working with her daughter Claudia Soare, president of Anastasia Beverly Hills, Soare said: “I have one daughter and one business. has six and more than six businesses. I don’t how she does it. She’s my idol.
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