Kwame Adusei’s rule-breaking designs have caught the eyes of stars like Kylie Jenner and Kali Uchis, and he’s only just getting started.
Kwame Adusei is very open about his feelings regarding waste. “I don’t want to make pieces that people would just buy because they think they look cool and then they discard it after a season,” he tells me when we chat over the phone in mid-February. Without naming names, he adds, “I’m sure you know a lot of brands like that—they just design it based on the fact that it really cool...
His artistic pivot can be traced back to March 2020, when he moved to Los Angeles mere weeks before the pandemic struck.As he sought out an aesthetic change, Adusei began studying the trends he observed throughout the city . Almost immediately, he recognized that comfort was prevalent, but it manifested differently in the U.S. than it did in Ghana. “If you didn’t grow up in the U.S., you wouldn't find sweatpants the most comfortable thing to wear,” he notes. Yet, across the streets of L.A.
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