Kyra Bobinet, M.D., MPH, is the CEO of Fresh Tri.
has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert. An award-winning health innovator and thought leader, Dr. Bobinet has an M.D. from UCSF School of Medicine and an MPH from Harvard University.
Her first bestselling book,, is a collection of globally influential brain science and behavior change. Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism and lives with her family and animal and plant teachers in the Santa Cruz Mountains.Unlike traditional performative methods that often lead to failure, iterating bypasses the brain’s innate motivation killers to achieve sustainable results.
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