The world's largest beauty company filed for trademarks on topics ranging from toiletry preparations to advertising, according to the World Intellectual Property Organization.
– Leading fashion and beauty companies – led by L’Oreal – bucked the global decline in filings of international trademark applications in 2023 and posted gains in a bid to protect their brands and commercial interests in many high-income and emerging markets, a report by the World Intellectual Property Organization said.
Luxury companies that registered increases in filings and trademark protection in multiple countries included Louis Vuitton Malletier, with 24 applications ; Rolex SA, 22 ; Cartier International AG, 19, , and Burberry Ltd., four .Fragrance Brands, Parfum Christian Dior, Prada S.A, Giorgio Armani S.P.A, and Hugo Boss Trade Mark Management GMBH&Co.KG, among others, the WIPO said.
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