A new book reveals that Labour’s recent election victory can be partially attributed to the strategic influence of Lynton Crosby, the Australian political strategist who also played a key role in David Cameron's 2015 win. Crosby's playbook, emphasizing message discipline, resilience, and targeted campaigning, was adopted by Labour under Keir Starmer's leadership.
David Cameron's election guru Lynton Crosby provided the template for Labour 's election campaign, a new book revealsand put his authority as leader beyond doubt, but could have ended in disaster – putting the entire party in jeopardy.
Before all this, Starmer felt he had to deal ruthlessly with the Corbynite left. McSweeney, had barely slept for the week leading up to that pivotal conference in 2021. Corbyn was propelled to party leader in 2015 on a greased path. He required a mere 10 per cent of Labour’s MPs to get on the ballot. Many who did not share his far left politics threw their weight behind his bid to ‘broaden the debate’, less because they saw him as a serious contender for Prime Minister.
Starmer and McSweeney were determined to squash the risk of an encore. They proposed raising the MP threshold to 20 percent and delaying new members’ voting rights for six months, alongside other rule tweaks that empowered MPs over the grassroots. Their reluctance to back him was not an obstacle Starmer could not ignore. The bosses of affiliated unions were able to order their delegates to reject the proposal on the conference floor, vastly reducing his chances of success.
That evening, he could not resist the opportunity to gloat, posting on social media: “Nice glass of pinot grigio at the Regency Cafe, with a chaser of salty Trot tears.”
Labour Election Lynton Crosby Strategy Keir Starmer
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Labour sidelined Corbyn and learned to beat the ToriesDavid Cameron's election guru Lynton Crosby provided the template for Labour's election campaign
Read more »
Oxford Street pedestrianisation: The Labour vs Labour battleWhat might the future hold for world-famous Oxford Street if the mayor takes control of the area?
Read more »
'Labour have no ideas': Badenoch lashes out at Labour as she launches leadership bidKemi Badenoch has launched her bid for the Tory leadership by saying that Labour 'have no ideas' in a scathing attack.
Read more »
Labour MP Calls for Shein Listing Scrutiny Amid Forced Labour ConcernsA Labour MP has called on the British government to prohibit imports from China's Xinjiang region, citing concerns over forced labor in the supply chains of fast-fashion giant Shein. Liam Byrne, who chairs the House of Commons business select committee, wants a UK version of the US Uyghur Forced Labor Prevention Act implemented and urges greater scrutiny of Shein's planned listing on the London Stock Exchange.
Read more »
Re-election of Donald Trump will spell trouble for Labour, say ToriesA senior Tory has pointed to fierce criticism of the former president by Mr Lammy before he became Foreign Secretary
Read more »
SNP should consider alliance with Labour after 2026 election, says former MPStewart McDonald said Scotland's 'two dominant centre left-parties' should consider a coalition if there is a 'messy' result in two years' time.
Read more »