A look at the fall 2024 Lacoste collection.
After more than two years out of the game, the Swiss-owned French heritage tennis label Lacoste—the one with the crocodile, of course—bounced back into Paris this afternoon with a show served up at Stade Roland Garros. Leading Lacoste’s return is Pelagia Kolotouros, a career pro on the fashion circuit: past tours include stints working on Beyoncé’s Ivy Park, Yeezy, and with Pharrell as well as at The North Face.
It was that case that led to Lacoste’s nickname of The Crocodile, an identifier he happily played up to by commissioning the now-famous logo. Dresses and patches on T-shirts featured photoprints from a Lacoste-penned tennis guide, and others featuring shots of him at the net. In terms of integrating the language of tennis more materially into the collection, there was a voluminous green coat whose bouclé-meets-terry texture was reminiscent of a tennis ball .
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