Lafayette 148, Petra Flannery launch 'Classic 148: The White Shirt Project.' Photographer Sophie Elgort has also shot a photography-and-video series featuring six Lafayette 148 white shirt designs.
has launched “Classic 148: The White Shirt Project,” a celebration of its signature icon — the perfect white shirt — with two initiatives in partnership with celebrity stylist Petra Flannery.
Lafayette 138 has also created a photography-and-video series shot by Sophie Elgort, which showcases the six different Lafayette 148 white shirt designs.For Emily Smith, creative director of Lafayette 148, each white shirt embodies the values of the brand’s design philosophy: to transform, elevate and feminize traditional menswear sartorial codes into pieces for the modern woman.
The brand enlisted Flannery, whose high-profile clients include Emma Stone, Reese Witherspoon, Zoe Saldana and Claire Danes, to showcase the brand’s white shirts that mirror her own personal style.“I live in white shirts, and have always invested in multiple styles,” she said. “Whether it’s tossed over a bathing suit in the summer or layered in fall, if I have meetings or a lunch I’m dressing for, I always rely on one to feel confident. It’s such a go-to for me.
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